Historian, author, presenter and Migration Museum Trustee David Olusoga highlights our football engagament campaign around the 2024 men’s Euros as part of a discussion on the Today programme about what the England men’s team that made the final represents.
This out of home and social campaign challenges anti-immigration sentiment during the Euro 2024 football tournament.
Created for the Migration Museum, the stark campaign aims to tackle anti-immigration sentiment in the UK, which was prominent in the recent general election campaign.
“With more than 7000 visitors a month, the Migration Museum has made an impact and generated relevant cultural experiences among people from the neighbouring area and the regular visitors to the shopping centre. What happened? Well, the museum moved into a space that people already visited, and if we had to choose a popular space full of movement, variety and diversity, a shopping centre may well be just the spot.”
