25 August, 2021
The Migration Museum is pleased to share with you our Departures: Understanding Emigration education resource pack.
This free, in-depth resource pack shines a spotlight on 400 years of British emigration – one of the largest movements of people in modern history, yet a history that is often overlooked.
Who are the many millions who have departed these shores and why did they go? Can exploring their motivations help us better understand the motivations of people who arrive? What impact has this mass movement had on the world – and on Britain? Our resource pack features stories spanning four centuries – from Mayflower Pilgrims to Welsh emigrants to South America, Child migration schemes to the Windrush scandal.
This resource pack will be helpful to any student studying the impact of emigration from Britain; both on the countries people emigrated to, and on Britain itself. However, the resource pack is designed specifically for Key Stage 4 students studying GCSE History: AQA’s ‘Migration, Empires and the Peoples’ unit. The pack has been designed by David Cox and the Migration Museum, with input from AQA teachers and the board’s History subject advisor.
The Departures: Understanding Emigration resource pack accompanies the Migration Museum’s Departures exhibition, but is designed to be used as a stand-alone resource, or in conjunction with a self-guided or facilitated learning visit to the exhibition. To find out more about organising a visit to Departures for your students, please contact our education manager Liberty Melly: liberty@migrationmuseum.org.
Click here to download and view the resource pack
Teachers are also finding our Departures podcast really helpful for subject knowledge. Each episode explores emigration themes with input from academics, family historians, people with personal connections to the historical moments being explored and more. You can browse and listen to all episodes here or by searching for ‘Departures: 400 Years of Emigration from Britain’ wherever you get your podcasts.
1 December, 2020
Our exhibitions and shop are currently closed to visitors due to Coronavirus restrictions. We look forward to welcoming you back safely as soon as we can in 2021.
While our exhibitions and museum are closed, there are still plenty of ways you can engage with us via our digital exhibition Heart of the Nation: Migration and the Making of the NHS, our website and on social media.
We will continue to monitor government and public health restrictions and guidance closely and will update you on our reopening plans as soon as possible.
We look forward to welcoming you back safely as soon as we can. In the meantime, let’s all continue to stay safe and look after each other during these difficult times.
25 July, 2021
You might recognise this graphic.
This summer, it was seen by more than 4 million people and started national and global conversations around football and migration.
Football captured the British public’s attention like never before this summer, with three home nations competing at a major men’s tournament for the first time in more than 50 years and England reaching its first ever men’s European Championships final. And not just any England team, but one made up of players with family roots spanning the globe – and which has stood up for progressive, anti-racist values.
#FootballMovesPeople was a social media takeover (Instagram), digital (Twitter, Facebook) and out-of-home campaign led by the Migration Museum during this summer’s men’s European Championships, shining a light on how the movement of people to and from the UK has shaped the beautiful game – and the people who play it.
Football Moves People – and thanks to our campaign, we’re finally talking about it.
Social media
Our story-led and real-time posts on what England’s starting line-ups and results would look like without players with parents or grandparents born overseas achieved millions of organic impressions on social media.
#FootballMovesPeople took over @migrationmuseumuk on Instagram. We shared a wide range of personal stories, historical trivia, and real-time and reactive graphics and posts during matches. We also posted regular campaign content on Twitter and Facebook. You can view all posts here.
With over 36k engagements, we tripled our Instagram following. Our content achieved
4 million organic impressions on Twitter and reached almost half a million people on Facebook.
We inspired major online platforms across sports, current affairs and the migration sector to create their own content, resulting in over 1 million additional impressions.
Our graphics were shared by people far and wide, including on Reddit Soccer, where conversations started by our campaign trended close to the top of the front page for days and received thousands of upvotes and comments.
Out of Home
We displayed real-time graphics showing England’s Starting Line Ups without Immigration on thousands of screens in pubs, shopping centres, train stations and roadside across the UK.
“Where the Starters Started” street posters highlighting the backgrounds of key England players cropped up across London and Leeds overnight ahead of England’s first match. We spotlighted the areas where player’s grew up to boost engagement and a sense of personal connection to the players… and their migration stories.
With contextual targeting, we focused on busy train stations, shopping centres and roadside locations near fan zones, as well as pubs showing the match, reaching hundreds of thousands of fans.
Media coverage
Our campaign was featured extensively by national and international media, including the BBC, Sky News, Sky Sports News, Metro, the Mirror, the Guardian, the i, New York Times, AP, Washington Post, NBC, MSNBC, Forbes, The Atlantic, New Statesman, Campaign and AdWeek.
And it helped to shape a media narrative citing our campaign around the tournament focusing on the diversity of the England team and a more inclusive national identity.
South London Football Heroes
Meanwhile in the Migration Museum’s current home in Lewisham Shopping Centre, we put a call out for South London Football Heroes on our social media.
We were inundated with responses, and created a team of South London All Stars whose stories we displayed in our windows throughout the summer, offering a highly relevant hyperlocal physical manifestation of our national digital campaign.
Footballers from across south London came down to visit us and share their stories. Among them, football legend and England women’s first Black captain, Mary Phillip. Grime MC and pioneer of the YouTube team SE Dons, Don Strapzy. Radio 1 DJ and Dulwich Hamlet star Lucy ‘Monki’ Monkman. And former Arsenal, Chelsea and England women’s player Lianne Sanderson.
Partners
A wide range of creative and content partners contributed to the success of the campaign, including:
Wonderhood Studios, a London-based creative company who created the Where the Starters Started, Line-ups and Scorelines without Immigration out-of-home and real-time social elements of the campaign.
Find out more
Findmypast, a leading family history website, who researched the family histories of key players at this year’s Euros and shared their findings in a series of blog posts during the campaign.
Find out more
SetPlay App, a marketplace for football and gaming events, who helped us select and reach out to the South London Football Heroes in our window display.
Find out more
Eight Arms, a digital design agency who designed the look and feel of the campaign and brand kit including logo, social media hub and window display.
Find out more
Sports Interactive, makers of the best-selling Football Manager series of games, who we partnered with on a series of trivia posts inviting users to name the national team competing at the Euros based on which countries their starting XIs currently play club football in.
Find out more
Goal Click, a football photography social enterprise who we partnered with to share a selection of stories and photos from Goal Click Refugees during the campaign, spotlighting footballers across the UK with refugee backgrounds.
Find out more
… Let’s Keep Talking About It
We launched Football Moves People because there has never been a more relevant time to start conversations around football and migration.
We’ve had an incredible response, reaching millions of people across Britain and beyond via social media and through posters on street corners, billboards and in pubs. We’ve been featured on TV, quoted in newspapers and live blogs and our content and message has been shared far and wide.
But as the disgusting racist abuse directed towards some England players following the Euro 2020 final once again highlighted, this is not a time to stay silent.
And there’s a larger story to tell around sport and migration, which we aim to explore in the coming weeks, months and years via the hashtag #SportMovesPeople.
Help us to keep these conversations going and to put migration front and centre of our national narrative – where it belongs.
Explore the campaign
Football Moves People social media hub
South London Football Heroes
Find My Past blog series
Findmypast blog series
Our friends at family history website Findmypast researched the family histories of key players at this year’s Euros. We shared their findings in a series of blog posts during the campaign:
1: Harry Kane’s family tree reveals footballing forefathers and overseas connections
2: We’ve discovered everyday heroes and unusual nuptials in Gareth Bale’s family tree
3: From Antigua to Australia, via Angola, Ghana and Ireland: Scottish and Welsh footballers with overseas family links
4: Trent Alexander-Arnold’s family history reveals complex relationships and links beyond Liverpool
Campaign name: Tim Coleman
Social branding and design: Eight Arms and Wonderhood Studios
5 November, 2020
We are delighted to announce that Aditi Anand, our Head of Creative Content, has won the Radical Changemaker Award at the Museums Association’s Museums Change Lives Awards 2020.
Aditi joined the Migration Museum in 2015 and has curated or co-created all of our major exhibitions since, including Departures, our new exhibition exploring 400 years of emigration from Britain; our immersive exhibition Room to Breathe, bringing to life the personal stories from generations of new arrivals to Britain; No Turning Back: Seven Migration Moments that Changed Britain; and Call Me By My Name: Stories from Calais and Beyond. She also curated our digital exhibition Heart of the Nation: Migration and the Making of the NHS, shining a light on the stories and experiences of people who have come to Britain to work in the NHS over the past 72 years.
The Museums Change Lives Awards celebrate the achievements of museums that are making a difference to the lives of their audiences and communities across the UK. This year’s awards took place at an online ceremony as part of the Museums Association’s annual conference. The Radical Changemaker Award recognises the achievements of an individual in promoting one or more of the themes of the Museums Change Lives campaign, which shows how museums of all sizes and collections are impacting people and communities, in their museum.
“We have been incredibly fortunate to have Aditi as our Head of Creative Content at the Migration Museum for the past five years. In that time she has played a leading role in creating a number of critically acclaimed, richly participatory and beautiful exhibitions, all of which have personal and community stories at their core,” says Sophie Henderson, Director of the Migration Museum.
“Aditi leads our creative team and artistic vision with real warmth, flair, innovation and an astonishing capacity for hard work. Aditi is an inspirational and brilliant radical changemaker and this award is richly deserved.”
Prior to joining the Migration Museum, Aditi produced and managed a multimedia education project in India that is currently being implemented in over a thousand schools and was communications lead for India’s largest media for social change initiative. She has also worked in New York with the Museum of the Moving Image and interactive design firm, Local Projects. She graduated with a Bachelor’s degree in Anthropology from Yale University.
Aditi’s latest exhibition, Departures, opened at the Migration Museum in Lewisham in October 2020. While the exhibition is currently closed to the public in line with government restrictions in response to Coronavirus (Covid-19), we hope to reopen the exhibition again soon, in line with government and public health regulations and guidance.
Find out more about the Museums Change Live Awards and view the full list of awards and nominees here.
